Opt-In Compliance Across Communication Channels
How to Opt-In to Text and Email Communications
SMS Opt-In Compliance for Local and State Government Agencies
While many SMS and email compliance rules do not apply to governmental or non-marketing entities, we recommend enabling self-service opt-out options for non-emergency or non-court-ordered use cases.
How to Ensure Recipients Are Opted-In
Recipients are considered opted-in if:
- They initiate contact by texting your phone number.
- They have an existing and active case with your agency.
- They provide their contact information via a web or physical form.
- They give written consent.
Federal Telecommunications Compliance Resources
CTIA-Compliant Opt-In Form
CTIA represents the U.S. wireless communications industry and provides best practices for obtaining recipient consent, emphasizing clear opt-ins and opt-outs. Our CTIA-compliant self-enroll portal features fillable forms, including options for offline use, ensuring secure data management and full compliance with these standards.
Agencies can create custom opt-in forms for online use, offline use, or both. Generate QR codes that can be printed on forms or displayed on digital screens to allow recipients to opt-in.
CTIA offers Best Practices for trusted messaging, including clear program details, explicit opt-ins, and user privacy.
While not required, following these standards enhances transparency and builds user confidence.
